The “flambient” method for shooting real estate photography involves combining both flash and ambient light in your shots. This method of photography yields significantly higher end results than using traditional HDR methods normally seen in today's market.

The struggle with interior photography is trying to balance shots that look natural, as the eye would see it in person, with shots that are bright, vibrant and capture the natural colours of the space, something which HDR (High Dynamic Range) photography can never accomplish as well as using Flash lighting.

This causes issues because shooting in just ambient (natural) light, while the most natural looking, often results in walls that have shifted or lost most of their color and shadows, windows that are not properly exposed and ceilings that look washed out. This is especially true for areas that are a little too dark – especially when the home itself is a little on the dark side in terms of natural light.